The Growing American Food Network

THE GROWING AMERICAN FOOD NETWORK

By Scott Nelson


This network channel was among the earliest that was formed aimed at airing programs that were related to cooking and food. The American Food Network is a cable and television channel that operates worldwide. The viewers of these programs have been steadily growing since the beginning of this program and by 2015 there were about 96 million views.

With its formation in the early 90s, it had its original name changed from the TV Food Network to their current name. There are two groups which own this channel; Scripps Network Interactive, which owns 70% and is responsible for managing the day to day activities of the channel and 30% by Tribune Cable Venture.

In ensuring a maximum relevance to their audience, their programs are primarily categorized into two; Food Network in the kitchen always aired during the day dealing with cooking techniques and recipes and Night time show, which is a series of programs aired at night on food-related entertainment.

It has been maintaining their excellent organization by coming up with exciting programs ensuring that their viewers are always increasing. They have special programs that enlighten their audiences on different recipes from different parts of the world. Most viewers have been using such programs to learn how to cook.

Also, there are programs where the viewers are impacted with skills of preparing the important local meals but in unique ways. Most households have appreciated such programs since it makes the foods that they are used to tastier.

The management had studied their market and realized that most of the viewers are not into their programs because of wanting to be good cooks but for the fun of watching the cooking done by the experienced chefs. Therefore, the management opted to increase the number of programs that were mainly for entertainment but still food related.

One of these programs is the cooking competition programs. This is where different chefs have been selected for auditions and the game involve them being given special ingredients to use them in coming up with a good meal. There are there to vet them with the winner going away with a set grand prize after different levels of elimination.

Being the most watched programs, their number has been increasing from 2 in 2005 to 16 in 2015. These programs include; this, Star Guy, Guys Grocery Game and many others that have continued viewers. It has managed to be very profitable making it among the best earning television channels in the US.

This channel also airs reality shows related to food and cooking and also documentaries majoring the same theme. As though this is not enough, this television channel established a video game for their young fans known as Cook or Be Cooked directly related to cooking. There are also several sister channels that are related to Food America increasing their market and eventually their continued rise in the industry.




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